Did you know that 83% of consumers use search engines to find information about local businesses? Considering that ecommerce, or online retail, now tops one billion dollars in global sales, it is not surprising that many companies are trying to figure out how they can improve their rank in online searches, and connect to more of the audience searching for their type of service or product.
SEO, or Search Engine Optimization, is the solution many turn to. The problem is that many people investing in SEO fail to understand even the basics of the marketing strategy, making them more liable to fall for scams. If you are considering using SEO for your company, here are several things you should know.
1. No Empty Promises
Many companies are hooked in by the promise that the
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