Place SEO at the Heart of Your Dynamic Internet Marketing Campaign
Since a staggering 93% of all online experiences actually start with a visit to a search engine, it should come as no surprise that, according to a study by comScore qSearch, there are nearly 5 billion searches every month and almost 2,000 a second. As a result, search engines provide great opportunities for businesses looking to increase visibility and attract new customers. Using the latest SEO techniques is the best way for owners and managers to get the rankings they need to grow.
The advanced SEO techniques of today are, for the most part, much different than some of their predecessors from just a couple of years ago. Though content still reigns supreme, the type of content that businesses produce to improve rankings should look nothing like what it used to. In the past, packing in keywords to build links was the best way for businesses to earn higher rankings. But now, thanks to Google updates like Penguin and Hummingbird, the best SEO techniques require writers to be creative and actually provide content that is valuable to web users.
Though some companies are fortunate enough to have talented and experienced employees who understand and are able to produce quality content, many will find that they need to outsource that work. If that is the case, then finding talented internet marketing firms who are familiar with and able to execute new SEO techniques is crucial. Their skills and experience make them a valuable resource for businesses looking to take advantage of the growth of the digital marketplace and expand. Plus, by partnering with SEO firms, businesses will be better able to focus on other areas, like sales and customer service, that make them unique and help to build a better brand.
Of course, using the latest SEO techniques is not the only thing a business should do to build a well-rounded web presence. Social media plays a significant role in online marketing today, but more than 90% of people prefer to communicate with companies via email, rather than social media, so a robust email marketing campaign is wise. On top of that, mobile optimization to account for the growing number of on the go shoppers will also prove to be helpful.
Finding the right combination of marketing programs is vital for every business looking to build a larger customer base. But because search is so popular for web users, building a marketing campaign that includes use of the latest SEO techniques is almost a must in today’s ultra-competitive marketplace. Read more about this topic at this link.