Category: Franchise marketing

Why Outsource Marketing Represents the Future

Mobile internet users will reach 113.9 million 2012, up from 97.3 million in 2011. Also, B2B companies with blogs generate 67 percent more leads per month on average than non blogging firms. In some ways, this carries on a long tradition. The first American magazine came out in 1751. Family dinners weren’t interrupted by telemarketers until 1970, and, until the late 90s and 2000s, when inbound marketing became popular, outbound marketing with less emphasis on interactivity and information sharing and collaboration was king.

A brand marketing agency can go a long way toward providing the services that companies need to reach their customer base. Current subcategories of marketing include social media marketing, direct mail marketing and traditional print and media marketing. They also include less conventional methods like guerilla marketing.

Brand consulting and franchise marketing are important services that a brand marketing agency can provide. Franchise consultants are often in high demand. Some forms of marketing have grown increasingly important. An example of this is mobile marketing which has reached over 110 million users in 2012. This constitutes a rise form 97.3 million in 2011.

A brand marketing agency or brand consulting firm includes search marketing, which debuted in the mid 90s with the rise of companies and search engines like Yahoo, AltaVista and Ask.com. But innovative technological marketing methods go back much earlier. A brand consulting agency represents the future of marketing. Fewer firms have all the resources to devote to their own branding offices, and it is for this reason that outsource represents the future of marketing.