Do you know that someone wrote what you are reading right now with the specific knowledge that you would be searching for it. It is called search engine optimization. It is one of the best ways to make sure that what you write is read. And there are resellers and communications firms that specialize in the field popping up all over the place.
Around 79 percent of search engine users say that they prefer the natural search engine results to the ones that are generated inorganically. So what does this mean? Basically, it means that search engine optimization can be more efficient than paying Google to make sure that people read your site.
Also, did you know that search engine optimization has an almost 15 percent close rate while direct mail, long thought to be the most effective method of advertising, has a close Continue reading “The People Who Decide What You Read”