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Archive for February 5th, 2013

Resell Email Marketing for These Four Important Reasons

Resell email marketing

Why is reselling something like email a smart thing to do? Four distinct advantages hop out in most technology professionals’ minds when discussing reselling this tool. They involve the knowledge that email marketing solutions work, that they are being asked about by lots of companies today, that they are cost effective tools for any marketing business requiring new technologies to compete, and that they are being looked into by more marketing and technology professionals than in recent memory. So why does resell email marketing benefit you?

One, resell email marketing because you know it works. There is no denying this, since you likely have had some experience with email marketing solutions before and they proved to be more successful in certain facets than anything else you have tried for clients. You have seen it with your own two eyes, and there is no need to resist it anymore. Resell email marketing for its proven effectiveness.

Two, resell email marketing because enough clients are asking for it that it warrants a closer look or a first time try to see whether you even like to do it or whether these clients even benefit from the technology. As an email marketing reseller, your sole role is to give these clients email tools to help them better reach their customers and find new ones. Respond to their needs by investing more time in email technologies. They will more than likely stay on board with you because of it.

Three, resell email marketing because you really have nothing to lose financially by doing it. You pay perhaps a few hundred dollars to start or to join an email reselling program, and then you turn around and charge a fair amount to your customers. That amount, by the way, is determined by you, so you can make changes to it at any time if business is particularly slow or particularly busy. You can adjust accordingly to keep all clients paying what they see as fair and what you can afford that will keep you profitable as a business.

Four, resell email marketing because your competitors are probably either thinking about offering it too or they already have started. The feeling you get when you realize your competition has outsmarted you is not a very good one. Avoid it by being the first, or among the first, to resell email marketing solutions. You will no doubt give yourself a nice boost in clients, as your clients will hopefully experience the very same thing.

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