Category: Politicas de marketing

How Will Technology Change Politics in the Future

Political campaign marketing is as old as politics itself. While the goals are the same, to get your candidate elected, the tactics have changed. One of the biggest reasons for changes in the way campaigns are run is the advent of new technologies.

For example, the invention of the railroad allowed politicians to go on so called “whistle stop tours” via train. This allowed candidates to give stump speeches to many more people than they otherwise would traveling by horse or boat.

Another major technological invention that would change political campaigning was the invention of the radio. Radio would prove important beginning in the 1924 United States presidential campa

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